SWAGGA & Melos Studio AMA Recap: The Future of Music & Swag-to-Earn
Here comes the recap of the AMA held at 1 PM UTC, 2nd September:
- Host: Yalu Lin, Co-funder, Melos Studio
- Guest: Yucee, Head of Communications, SWAGGA
Can you give us some background information about SWAGGA？
I would like to make a clarification first because a few might have known us as BLOCWARS, which is the name that we used to have, but we’ve recently been through a major brand upgrade and officially changed our name to SWAGGA.
SWAGGA is an immersive phygital metaverse that blends Fashion, Amusement, Social and E-Commerce with the ambition of incentivizing everyone to monetize likes. We thrive on creating an entertaining environment for fashion enthusiasts, allowing players to enjoy an interactive and interoperable metaverse.
Our main concept is ‘swag to earn’, which means players could make some earnings through showing off and flexing whatever they like and own in this digital space, swapping likes into value.
Could you please explain what Swag to earn is all about?
Swag-to-Earn is a fresh concept invented by SWAGGA. It incentivizes Swaggars to earn from being swag, and then improve their level of F.A.S ( stands for fashion, amusement and social). To be more specific, Swaggars gain revenue from flexing, showing off digital assets, attending fashion events, socializing with others and involving in entertainment activities in virtual communities.
Three metrics will be evaluated: Fashion, Amusement and Social. Based on a series of algorithms and calculations, Swaggars will get their swag points on a daily basis and receive rewards accordingly.
The Fashion index measures the quantities and qualities of assets Swaggar owns. Assets could be Onimaru NFTs, SWAGGA wearable NFTs (outfits, sneakers, accessories), SWAGGA item NFTs (furniture, home appliances), and NFTs from different other projects (BAYC, azuki, crypto punks). The Amusement index measures how frequent and active Swaggar participates in daily missions, part-time jobs, mini-games and entertainment activities such as concerts, shows and exclusive parties. The Social index measures how Swaggar impacts on social influences, for example, how many followers and likes they possibly get.
It has a good balance so that everyone gets a chance to be on top of the ranking.
Could you describe your upcoming gameplay?
We are now in the process of developing a live stream dance battle PVP game, hopefully, it could be launched early next year.
Dancers simply hit arrow keys and space in a sequence dictated on the screen to control the moves and compete for a higher score. The final score will be evaluated based on 3 fundamental metrics: outfits (wearable NFTs), dance skills (level of accuracy hitting the right rhythm) and spectators(number of spectators and gifts received).
It’s going to be 1 on 1 mode for the initial launch. Many more modes and gaming mechanics will be announced, stay tuned.
Can you tell us something about Onimaru NFT? Which feature of Onimaru do you think is most attractive to users?
Onimaru is our original IP, and serves as the phygital fashion icon in the metaverse. We have released 4 collections in total (Bad kid, MetaHuman, Bad Kid Binance edition, Runway collaborated with TGC), TGC (Tokyo Girls Collection) is one of the largest fashion festivals in japan, with top celebrities and models attending it and listed company sponsoring it)
Onimaru collections are all sold out. One special function that Onimaru NFT has is staking. Early supporters could take a lot of advantages of staking because when stake Onimaru, they could possibly get another Onimaru mystery box, wearable NFTs that could customize avatars or item NFTs that could decorate their personal space in the future, so it means the moment you purchase Onimaru, you started to earn.
And we also empower Onimaru with various rights, for example, community governance, access to land presale, random airdrop, and tickets to exclusive brand events.
As we all know, many NFTs are on the market these days. How is OLoot NFT different from other NFTs? Which feature of OLoot NFT do you think is most attractive to users?
Loot NFT is one of the most explosive projects to date. I believe many people know about it that each Loot NFT consists of 10 fantasy gears in the text on a plain black background. We made the visualized version of those gears, and equipped our Onimaru with these gears.
A total of 8000 Onimaru Loot NFTs were initially available for free mint for Loot NFT holders last year in Oct. Although a lot of them have already been minted, we still have a few available, and will give away some later during this AMA. With the collaboration of Melos and SWAGGA, we empower OLoot with novel utility which is to add music sound to each OLoot NFT and make OLoot sing and more fun to play with.
What’s even more interesting for the OLoot holders is that they could use this OLoot NFT as digital vinyl and play the music on our vinyl record player within their personal space.
OLoot could also be used for staking, consequently improving FAS level, which is part of earning and swag to earn.
Sonus is a game-changing NFT upgrade tool presented by Melos, and it allows users to combine a piece of music with an existing PFP NFT to create a new Sonus NFT. How do you think Melos Sonus can have a deeper cooperation with SWAGGA?
Me and all other SWAGGA team members really love Melos’ idea of music NFT, it’s extremely creative, and your powerful Sonus system and rich music resources would definitely add value and benefits to NFT holders.
Of course, in terms of the partnership, for the OLoot holders, you can upgrade the OLoot NFT with music sound using the sonus function tomorrow from 9.3 UTC 12:00 - 9.5 UTC 12:00. Don’t forget to claim a free OLoot NFT from SWAGGA discord, look for admin for details of how to claim and then go to Melos official website to upgrade it.
Apart from the partnership I mentioned above, we would really look forward to a long-term cooperation with Melos. A deeper cooperation that we could foresee is to have Melos selected best album or music tracks playable using our record player.
And also, we would like to get Melos’ in-metaverse store settled in SWAGGA metaverse. Our metaverse players could try out Melos music generation function, purchase music NFTs and upgrade their nft with sonus feature. We really look forward to any possible opportunity to further solid our friendship, because Melos is considered as one of our most creative, dedicated and chill partners.
What are the traits your project has that make it different from the others?
We are not about play-to-earn or move-to-earn, which got really viral and became very popular during the past 2 years. The biggest difference is that we are featuring Swag-to-Earn, a totally different method of earning, we want you to enjoy the happiness and sense of fulfilment by showing off and sharing whatever you love and F.A.S (Fashion, Amusement, Social) are our core value, these are the elements we emphasize, we focus on creating not only an entertaining open world, but also an immersive e-commerce platform for fashion enthusiasts.
What role can music NFTs play in the metaverse?
As the pandemic broke out, musicians started to seek alternatives to the way they make music, a lot of them actually have embraced web3 and made their music into music NFT, and we can also envision a future in which musicians can perform live in an immersive digital environment, attended by fans from all around the world, and for the music lover or fans of a particular musician, they get the chance to own a unique music NFT which will never be taken away.
In SWAGGA metaverse, what we can prospect now is you can generate music NFT at your choice using the Sonus function and music NFT holders could play the music in their personal space, and invite friends over to chill together. Music is part of fashion, and of course, SWAGGA as a fashion-themed metaverse, will definitely support a lot more features regarding the field of music.
How can users benefit from your collaboration?
First of all, you can get a free OLoot through SWAGGA if you are a Loot holder or if you meet certain requirements or if you complete our task, which are very easy ones. In terms of how to claim this free NFT, join SWAGGA Discord server to enquire more information.
And after your OLoot minted, you go straight to Melos website and search for Sonus function to upgrade your OLoot to make it sing. The good news is that you can choose your favourite song from a set of music, and you can always regenerate the set until you get the right one!
Anything else could we participate apart from OLoot?
Not for now in particular, but we have released 4 collections in total together with over 10k Onimaru NFTs. And we also launched the apartment access NFTs which entitle holders to access the apartment, it’s free to swap for Runway collection holders and 300 of them were sold out in April in 4hrs. it’s a personal space where the player can swag their collection and invite their friends over to hang out or trade on the spot. This is something that our players can participate in and try out once it’s launched.
I have friends who make their own music, is it possible for musicians to make and sell music NFTs in your metaverse?
Yes of course it is possible! We might wanna build a music shop in the future that allows all the musicians to sell their music nfts in our metaverse, to encourage artists to embrace web3. That’s totally doable.
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Links for SWAGGA
Website | Twitter | Discord | Telegram Group | Medium
